DispatchDeck

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INVESTOR OVERVIEW — Q1 2026

Dispatch. Made. Simple.

Fleet management for the 97% of trucking companies that can't afford Samsara.

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Accounts
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Users Managed
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Vehicles Tracked
94%+
Gross Margin

One App, Everything a Fleet Needs

12 modules. Zero per-user fees. Works on any device with a browser — no app download required for drivers.

Dispatch
Drag-and-drop scheduling
Weekly/daily views, assign crew + equipment to jobs, mass text schedules to drivers
DVIR / Inspections
DOT-compliant digital inspections
Pre-trip/post-trip checklists, defect tracking, mechanic sign-off, PDF generation
Clock & Billing
Field ticket automation
Clock in from phone, auto-build billing tickets from clock entries, customer signatures
Maintenance
PM scheduling & work orders
Mileage/hours tracking, automated PM alerts, defect-to-work-order pipeline
CRM
Customer contracts & pipeline
Rate books, customer portal with pizza tracker, bidding, order management
HR & BI
People management + analytics
Reviews, hiring pipeline, compliance, P&L, utilization, QuickBooks export
Job Board & Driver Access
Driver-facing schedule view
PIN-based access, personalized schedules, clock in/out from phone, no app download
Smart Tools (AI)
Gemini-powered intelligence
Duplicate detection, document generation, HR Smart Search, AI support bot, Deal Desk

Pricing (Flat-Rate, Unlimited Users)

local_shipping
Dispatch
Dispatch, Roster, Maintenance, DVIR, Job Board, Mass Text
$49/mo
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Dispatch Pro Most Popular
Everything in Dispatch + Clock & Billing, CRM, Smart Tools (AI)
$99/mo
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Dispatch Pro+
Everything in Pro + HR, BI Dashboard, Priority Support
$149/mo
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+50 Vehicle Block
Scales in 50-vehicle increments. All plans include 50 vehicles.
+$25/mo

$14B Fleet Management Market, 0.01% Penetration

The global fleet management market is projected to reach $52B by 2030. Our wedge: the small fleet segment that incumbents price out.

Market Sizing (US Small Fleets)

TAM: All US commercial fleets | SAM: 5-100 truck fleets | SOM: Oilfield/hotshot first 3 years

Competitor Pricing Comparison

Monthly cost for a 20-truck fleet. Most competitors charge per-truck or per-user.
TAM (US)
$14.2B
500K+ commercial fleets in the US using some form of fleet management
SAM
$2.1B
~150K small fleets (5-100 trucks) — underserved by enterprise tools
SOM (Year 1-3)
$28M
~20K oilfield/hotshot fleets in target states (ND, TX, OK, NM, WY, CO, LA)

$32B Market, Dominated by Enterprise Players

Top 10 providers hold ~50% of the Americas market. The other 50% is fragmented across 700K+ small carriers underserved by enterprise pricing and contracts.

Competitor Revenue (Annual)

Public filings & analyst estimates. DispatchDeck shown at current ARR for scale.

Cost to Run a 20-Truck Fleet

Includes software + required hardware. Multi-year contracts amortized monthly.

Tier 1 — Public / $500M+ Revenue

Company Revenue Employees Status Pricing Model Key Weakness
Samsara (IOT) $1.25B 3,500+ Public (NYSE) $27-33/vehicle/mo + $99-148 hardware, 3-year contract Minimum spend too high for small fleets
Trimble (TRMB) $789M (T&L segment) 12,000+ Public (NASDAQ) Enterprise custom pricing Sold telematics unit — exiting direct fleet
Verizon Connect ~$1B+ (est.) 2,000+ Verizon subsidiary Custom quotes, 3-year minimum 8% market share, slow innovation
Descartes (DSGX) $651M 2,500+ Public (NASDAQ) Enterprise custom pricing TMS-focused, not dispatch-first

Tier 2 — Private / $100M-$1B Revenue

Company Revenue Funding / Valuation Pricing Model Key Weakness
Motive (fka KeepTruckin) $549M $639M raised, $2.9B val. IPO filed (S-1 Dec 2025) $25-50/vehicle/mo + $150 hardware Per-vehicle pricing punishes growth
Lytx $500M-$1B (est.) $2.5B raised (PE-backed) Video telematics + safety focus Narrow product — cameras only
Omnitracs (Solera) $400-500M (est.) PE-backed rollup Enterprise pricing Legacy platform, acquired into conglomerate
Geotab $385M (est.) Zero outside funding — bootstrapped OEM telematics model Hardware-dependent, no dispatch
Powerfleet (AIOT) $362M Public (NASDAQ). Acquired MiX + Fleet Complete SaaS model, custom pricing Integration complexity from 3 acquisitions

Tier 3 — SMB-Focused (Most Comparable)

Company Revenue Funding / Valuation Pricing Key Weakness
Fleetio $44-58M (est.) $624M raised, $1.5B valuation (Series D Mar 2025) $4/vehicle/mo (starter) Maintenance-only — no dispatch, no billing
Truckbase $5-15M (est.) Seed/Series A ~$290/mo base Dispatch-only — no DVIR, maintenance, HR, BI
TruckingOffice <$10M Bootstrapped $20-75/mo flat Owner-operator focus, outdated UI
LoadOps <$10M Venture-backed $55/driver/mo Per-driver pricing, limited modules
DispatchDeck Pre-revenue Bootstrapped (self-funded) $49-149/mo flat, unlimited users Early stage — building traction

Why We Win

Flat-Rate Pricing
3-10x Cheaper
$99/mo for 20 trucks vs $500-1,000/mo with competitors. No per-vehicle, per-user, or per-driver fees.
All-in-One
12 Modules
Dispatch, DVIR, Clock, Billing, Maintenance, CRM, HR, BI — competitors offer 1-3 of these.
Zero Friction
No Hardware
No hardware to buy, no app to download, no 3-year contract. Works on any browser. Drivers use a PIN.

Recent M&A Activity (Validates the Category)

Deal Date Value Significance
Fleetio Series D + Auto Integrate acquisition Mar 2025 $450M raised, $1.5B val Largest fleet maintenance SaaS round ever
Motive IPO filing (S-1) Dec 2025 $2.9B valuation Fleet SaaS going public — category maturity
Platform Science acquires Trimble Telematics Feb 2025 ~$300M revenue business Backed by Daimler, PACCAR, Cummins, Ryder
Powerfleet acquires Fleet Complete Dec 2025 $200M Roll-up play — 3 acquisitions in 18 months
Fleetio
26x
$58M rev → $1.5B valuation
Samsara
18x
$1.25B rev → $23B market cap
Motive
5.3x
$549M rev → $2.9B valuation

Revenue multiples from public filings and funding rounds (2025). Market CAGR: 19.8%.

Where We Are Today

Real-time metrics pulled from production. Updated every time you load this page.

Total Accounts
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Paying Customers
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MRR
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Active Trials
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Accounts by Plan

Account Status Distribution

Feature Adoption (All Accounts)

Growth Momentum

Live account data combined with active sales pipeline. Updated automatically.

Active Fleets
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Signed up & using the platform
VIP / Early Adopters
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Free access for feedback & relationship building
In Onboarding
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In Pipeline
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Pipeline Details
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94-97% Gross Margins, Near-Zero Marginal Cost

Firebase serverless architecture means cost scales linearly with usage, not headcount. No servers to manage.

Cost Per Customer (Monthly)

Gross Margin by Plan

dns
Infra Cost / Customer
~$3-5/mo
At scale
~$2-4/mo
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Gross Margin
94-97%
At scale
95-98%
person_add
CAC
~$0 (organic)
At scale
Target <$50
payments
ARPU
--
At scale
$85/mo
timeline
LTV (18mo @ 5% churn)
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At scale
$1,530
speed
LTV:CAC Ratio
(organic)
At scale
30:1

Bottom-Up, Community-First

Truckers don't Google for software. They're in Facebook groups. That's where we are.

37+
Facebook Groups Joined
3.1M+ combined members. Daily posts as Blue Collar Coding rep.
$0
Current CAC
All traction is organic. Google Ads paused ($630 spent, 0 conversions).
14-Day
Free Trial
No credit card required. Full access. 8-email drip sequence.

Channel Strategy

groups
Facebook Groups (Organic) Active
9 comments on first post in Heavy Haul Nation (276K members). 37+ groups, 3.1M reach.
$0
thumb_up
DD Facebook Page Active
Daily automated posts. 27+ followers and growing.
$0
business
DD LinkedIn Page Active
Posts every 2-3 days. B2B positioning for fleet managers & ops directors.
$0
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Facebook Ads (Paid) Ready
8 ad creatives ready. Blocked on app store approvals for trust badges.
$15/day
campaign
LinkedIn Ads (Paid) Ready
3 ad creatives targeting fleet managers, ops directors, transportation managers.
$10/day
search
Google Ads Paused
$7.90 CPC, $630 spent, 0 conversions. Pivoting to FB — truckers are on Facebook, not Google.
$20/day was
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App Stores iOS Live Android Pending
iOS App Store approved Mar 30. Google Play re-applying ~Apr 13.
$0
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Word of Mouth Active
Organic referral chain forming. First users recommending to peers.
$0

Trucking is the Wedge, Not the Ceiling

Every industry with trucks, crews, and jobs has the same pain. Our flat-rate model destroys incumbents' per-seat pricing in every adjacent market.

Expansion Market Revenue Potential (Annual, US)

Expansion Roadmap

NOW — Q1-Q2 2026

Oilfield & Hotshot Trucking

Core market. Williston ND, Permian Basin TX, Oklahoma, Wyoming. Vac trucks, frac sand, well servicing, hotshot. 20K+ fleets in target states.

Q3-Q4 2026

General Trucking & Freight

Expand from oilfield niche to broader small-fleet trucking. LTL, FTL, regional haulers. Same product, broader marketing. 100K+ fleets.

2027

Construction & Heavy Equipment

Subcontractors, excavation, concrete, crane companies. Asset tracking + dispatch + billing already built. Minor UI adaptation. $4.2B market.

2027-2028

HVAC / Plumbing / Electrical

ServiceTitan charges $500-1,500/mo. We'd be 70-95% cheaper. Huge underserved SMB segment. $6.8B market.

2028+

Waste, Towing, Landscaping, NEMT

Same pattern: underserved small operators priced out by enterprise tools. Each vertical is a $1-3B market with thousands of 5-50 vehicle operators.

oil_barrel
Oilfield Trucking vs Samsara
They charge $500+/mo • DD: $49-149/mo
70-90%
cheaper
local_shipping
General Trucking vs Verizon Connect
They charge $400+/mo • DD: $49-149/mo
63-88%
cheaper
plumbing
HVAC / Plumbing vs ServiceTitan
They charge $500-1,500/mo • DD: $49-149/mo
70-97%
cheaper
grass
Landscaping vs Service Autopilot
They charge $300-630/mo • DD: $49-149/mo
50-84%
cheaper
delete
Waste / Hauling vs Routeware
They charge $3,000-8,000/mo • DD: $49-149/mo
97-98%
cheaper
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Towing vs TowBook
They charge $199-399/mo • DD: $49-149/mo
50-75%
cheaper

Lean by Design — Hire Only When Revenue Demands It

Solo founder operation today. Every hire is tied to a revenue milestone, not a funding round. Filipino VAs enable enterprise support at SMB costs.

Headcount vs. Revenue Timeline

person
Founder Only NOW
Everything — sales, support, marketing, engineering
$0-8K
MRR trigger
0-54
~Pro+ customers
$0
added cost
Product built. Founder salary covered by DD before any hires. Zero burn rate — every dollar of revenue is profit minus infra.
support_agent
VA #1 — Customer Support Philippines
Help requests, onboarding, trial follow-ups
$10K
MRR trigger
~67
~Pro+ customers
$800-1.2K
per month
Frees founder for sales and product. Handles inbound support, onboards new trials, follows up on stalled accounts. US hours, English fluent.
share
VA #2 — Social & Lead Gen Philippines
Facebook groups, DMs, content, outreach
$15K
MRR trigger
~100
~Pro+ customers
$800-1.2K
per month
Daily group posts, DM outreach, comment engagement, content creation. Scales the organic channel that's already generating warm leads.
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Part-Time US Sales US-Based
Outbound sales, demos, trade shows
$25K
MRR trigger
~167
~Pro+ customers
$3-5K+
per month
Someone who speaks trucker. Cold calls, trade shows, in-person demos in the oil patch. Commission-based upside aligns incentives.
code
Full-Stack Developer Offshore or US
Engineering — features, bugs, infrastructure
$40K
MRR trigger
~267
~Pro+ customers
$5-15K
per month
Founder can't be single point of failure. Need someone who can ship features and fix bugs. Offshore ($5-8K) or US ($10-15K) depending on complexity needs.
handshake
Account Manager Customer Success
Retention, upsells, quarterly check-ins
$60K+
MRR trigger
~400+
~Pro+ customers
$4-6K
per month
Reduce churn. Quarterly check-ins, upsell Dispatch Pro/Pro+, training sessions. At this scale, retaining one customer pays for this role.

Cost Structure at Each Stage

Why Filipino VAs

$800-1,200/mo for college-educated, English-fluent professionals who work US hours.

Equivalent US hire: $3,500-5,000/mo for the same role. That's a 3-4x cost advantage on support and admin functions.

This means DispatchDeck can offer enterprise-level support (fast response times, personalized onboarding) at a fraction of the cost competitors pay for their support teams.

At $15K MRR with 2 VAs (~$2.2K opex): 85% of revenue is profit after infra + labor.

Model Your Scenario

Adjust the sliders to explore different growth scenarios. All projections assume current pricing and cost structure.

Revenue Projection (Monthly)

Projected Metrics (Month 24)

Customers
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Active paying accounts at month 24, net of churn
MRR
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Monthly Recurring Revenue — customers × ARPU
ARR
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Annualized run rate (MRR × 12)
Gross Profit (Annual)
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ARR after 94% gross margin (infra costs only)

Key Assumptions

  • 94% gross margin (Firebase serverless)
  • No per-user/per-truck pricing — flat rate scales
  • Starting from current base of -- accounts
  • Organic + paid acquisition mix
  • Solo founder operation (near-zero opex)

Why This Works — The Gmail Play

When Gmail launched, Hotmail charged for storage. Gmail gave away 1GB free — an absurd amount at the time. They could afford it because their cost structure was fundamentally different.

DispatchDeck is the same play. Samsara charges $25+/truck/month because they have a hardware business, a sales team, and enterprise infrastructure. Our cost per customer is $3-5/month on Firebase. We can offer unlimited users at $49/month and still run 94% margins.

DispatchDeck was built out of firsthand experience in oilfield trucking operations — the founder (Chris Kjorstad) works closely with Tripp In Trucking and built the product to solve real problems he saw every day. The product is self-funded with no external capital. There is no burn rate.